Google Tag Manager Server Templates
Use, understand and develop your own Templates.
The server side Google Tag Manager can only be brought to its full potential with Custom Templates. Those can be created manually or used from third parties.
This E-Book shows you which sources exist for premade templates, which Custom Templates are used in Google Tag Manager and how to build them yourself. Through specific examples you learn to use the template editor. The "Unofficial Manual" for GTM Templates helps you go from zero to live operation in a minimum of time and effort.
Build up code and knowledge step for step
In this book you will learn how to code templates for a Tag, a Client and a Variable. Creation, testing and building from MVP to production-ready. The examples provide an optimal starting point for your own templates. In the bonus chapter you will create an additional Tag Template for the client-side Google Tag Manager, which supplies the previously developed server-side template with data.
Contents
- Custom Templates in Google Tag Manager
- Develop your own templates: Basics
- Your first own template: Matomo tag
- Process alternative data formats
- NEW (2nd edition): APIs & Persistence
- Advice & best practices
- Publishing your templates
- Bonus: client-side Tag Manager template
Free Reading Sample
This excerpt contains the complete index, the introductory chapters and a good part of the bonus chapter.
Level Up - Start Now!
Take your tagging to the next level with your own templates for server-side GTM.
Get Your Copy Now